Track conversion funnels

Conversion funnels help you see where visitors stop progressing through a journey.

Flowsery funnel features

• Step-by-step conversion counts
• Drop-off visibility between steps
• Source, country, and segment filtering
• Custom goal and page-based steps

The current funnel UI does not expose per-step revenue, so this guide should not claim revenue breakdowns inside the funnel itself.

Example 1: Landing page engagement funnel

Track a landing page visit plus meaningful scroll and CTA goals.

1. Track the page visit for your landing page.
2. Add goal events such as scroll_to_features, scroll_to_pricing, scroll_to_cta, and cta_clicked.
3. Build a funnel with those steps in order.

Example 2: SaaS onboarding funnel

A simple onboarding funnel might use:

1. Landing page visit
2. signup
3. first_action
4. free_trial
5. payment

When sending custom goals from your backend, use the current API contract described in Create Goal.

Best practices

• Start with a small number of steps.
• Use stable goal names.
• Keep page-step matching specific enough to avoid accidental substring matches.
• Review your biggest drop-off first.