Insights, tutorials, and updates from the Flowsery team
A practical guide to tracking video engagement across native HTML5 video elements, embedded YouTube players, and Vimeo embeds using custom analytics events and conversion goals.
Form submission tracking is essential for measuring conversions, but implementations must avoid capturing personally identifiable information. Learn privacy-safe approaches to form analytics.
The restructuring of the PCLOB threatens the EU-US Data Privacy Framework, potentially forcing the third collapse of a transatlantic data transfer mechanism.
An analysis of the EU-US Data Privacy Framework, the third attempt at legalizing transatlantic data transfers, and why it may face the same fate as Safe Harbor and Privacy Shield.
Learn what bounce rate means, see industry benchmarks from ecommerce to B2B, and discover actionable strategies to reduce your website's bounce rate.
PHI is the central concept in HIPAA compliance. Learn what qualifies as PHI, the 18 HIPAA identifiers, how website analytics can inadvertently create PHI, and how de-identification works.
Google shut down Universal Analytics, forcing migration to GA4 with no data import. Learn what happened, the impact on businesses, and lessons about analytics vendor dependence.
Google discontinued Universal Analytics, forcing millions of websites to migrate to GA4. Learn about the migration challenges, privacy claims vs reality, and why this disruption created an opportunity to switch analytics platforms.
Understand the fundamental differences between Universal Analytics and GA4, from session-based vs event-based models to metric changes and migration challenges.