Insights, tutorials, and updates from the Flowsery team
Over $150 billion is spent on digital ads in the US alone, but does targeted advertising based on personal data actually deliver results? The evidence is mixed.
Time decay attribution assigns more credit to touchpoints closer to conversion. Learn how it works, compare it to other attribution models, and decide if it fits your marketing strategy.
A detailed comparison of five leading data analytics platforms -- from privacy-first open-source tools to Amplitude, Power BI, Tableau, and Alteryx -- with guidance on choosing the right one.
A practical comparison of privacy-respecting web analytics tools, covering data insights, ease of use, interoperability, and cost to help you choose the right alternative.
A comprehensive comparison of WordPress analytics plugins, from Google Analytics integrations to privacy-focused alternatives like Koko Analytics and Matomo.
Learn how to measure genuine blog readership by combining scroll tracking with time-on-page calculations, and how to track user signups reliably from the server side using custom analytics events.
File downloads represent high-intent actions. Learn how to track PDF, whitepaper, and software downloads with analytics to measure content ROI and visitor engagement.
Outbound link clicks reveal visitor preferences and content gaps. Learn how to track them, analyze click patterns, and use the data for content planning and partnerships.
Learn how to measure paid advertising performance without cookies using UTM parameters, conversion goals, and first-party data strategies.