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Privacy

Can Server-Side Google Analytics Solve the GDPR Compliance Problem?

Server-side tracking has been proposed as a GDPR fix for Google Analytics, but technical complexity, incomplete anonymization, and strict regulatory conditions make it impractical for most organizations.

1 min read
Tutorials

What Is Serverless Computing? A Plain-Language Explanation

Serverless computing still uses servers -- you just don't manage them. Here's a plain-language explanation of how it works, its trade-offs, and when to use it.

2 min read
Tutorials

Shopify Analytics Guide: Understanding Reports, Dashboards, and Third-Party Alternatives

Master Shopify's built-in analytics, understand its limitations, and learn when to add third-party tools for privacy-compliant tracking and deeper marketing attribution.

1 min read
Industry Insights

Why Small Online Business Owners Are Being Treated as the Enemy

Small business owners selling products online are increasingly treated as fraudsters by default. Here's why this hurts legitimate businesses and how to respond.

2 min read
Industry Insights

Why Right Now Is the Best Time to Start Creating

Stop waiting for perfect conditions to begin your creative work. The best time to create is right now, distractions and all.

2 min read
Guides

5 Practical Ways Startups Can Leverage Journey Reports in Analytics

Learn how startups can use journey reports to streamline conversion paths, strengthen content strategy, uncover friction, tailor user experiences, and guide product roadmap decisions.

1 min read
Industry Insights

Why Business Growth Should Not Be Your Primary Goal

Growth is treated as the ultimate business metric, but for many entrepreneurs, it creates more problems than it solves. Here's the case for sustainability over scale.

1 min read
Industry Insights

Sweden Declares Google Analytics Illegal Under GDPR

Sweden's IMY ruled Google Analytics violates GDPR, completing the Nordic enforcement front. Learn about the decision and its impact on Swedish organizations.

1 min read
Tutorials

How to Run A/B Tests with Tag-Based Segmentation in Web Analytics

Learn how to set up lightweight A/B experiments using tag-based segmentation in privacy-focused analytics, from assigning variants to evaluating results through dashboard filters.

1 min read