Insights, tutorials, and updates from the Flowsery team
Breakdown reports segment analytics data into visitors and views while letting you slice data through filters. Here are five use cases for startups to extract actionable insights.
UTM parameters let you track marketing campaign performance without invasive user tracking. Here's a complete guide to using them effectively with privacy-focused analytics.
UTM reports track marketing campaign performance across channels by reading UTM parameters in your URLs. Learn five practical ways startups can use them to optimize multi-channel campaigns and ROI.
A step-by-step checklist to confirm your analytics script is installed correctly, tracking pageviews, recording goals, and not double-counting visitors.
Major European telecoms propose network-level persistent tracking that users cannot disable through browser settings. Learn about the privacy concerns and regulatory questions surrounding this initiative.
A comprehensive guide to the most important web analytics metrics, what they mean, and how to use them to make better decisions for your website and business.
Every website visit consumes energy. Learn how analytics scripts contribute to carbon emissions and how lightweight, privacy-friendly tools can reduce your website's environmental impact.
Internet cookies are small text files that enable everything from login sessions to cross-site surveillance. Learn about first-party vs third-party cookies, legal requirements, and privacy concerns.
Google collects search history, browsing data, emails, location, voice recordings, and more across its ecosystem. Here's exactly what they know and how to reduce it.