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Insights, tutorials, and updates from the Flowsery team

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Answered in context - What data does Google know about meAnswered in context - What data does Google know about me
privacy

Answered in Context - What Data Does Google Know About Me

The answer to what data does Google know about me spans search, YouTube, location, Gmail, purchases and ad profiles. Plus how to see and switch each off.

7 min read
A Practical Guide to what is cross site trackingA Practical Guide to what is cross site tracking
guides

A Practical Guide to What Is Cross Site Tracking

Which URL parameters iOS 17 strips, what still works, and what marketers should change once you know what is cross site tracking actually covers.

6 min read
A Practical Guide to what is a good bounce rateA Practical Guide to what is a good bounce rate
guides

A Practical Guide to What Is a Good Bounce Rate

Page type, traffic source and visitor intent decide what is a good bounce rate. Benchmarks by page type, plus the metrics worth reading alongside it.

6 min read
A Practical Guide to What Is Online PrivacyA Practical Guide to What Is Online Privacy
industry-insights

A Practical Guide to What Is Online Privacy

From relatively anonymous browsing to a tracking-heavy economy: what is online privacy now, which risks matter, and what individuals and firms can do.

7 min read
A Practical Guide to what is ropaA Practical Guide to what is ropa
privacy

A Practical Guide to What Is Ropa

Under GDPR Article 30, what is ROPA and who must keep one? What to record, how to keep it current, and a sample entry covering your analytics stack.

7 min read
Explained clearly - Actionable web analytics examplesExplained clearly - Actionable web analytics examples
guides

Explained Clearly - Actionable Web Analytics Examples

Traffic sources, entry pages, exits, engagement and conversions become actionable web analytics examples once each one points at a decision.

7 min read
A Practical Guide to When Analytics Becomes Surveillance MarketingA Practical Guide to When Analytics Becomes Surveillance Marketing
privacy

A Practical Guide to When Analytics Becomes Surveillance Marketing

Analytics asks which pages work; surveillance marketing asks who the person is. The warning signs for when analytics becomes surveillance marketing.

6 min read
A Practical Guide to When Does the CCPA ApplyA Practical Guide to When Does the CCPA Apply
guides

A Practical Guide to When Does the CCPA Apply

Thresholds, exemptions and routine analytics practices decide whether the CCPA applies, even to companies with no California office at all.

6 min read
A Practical Guide to Why Analytics Tools Show Different NumbersA Practical Guide to Why Analytics Tools Show Different Numbers
guides

A Practical Guide to Why Analytics Tools Show Different Numbers

Collection method, identity, bot filtering and consent explain why analytics tools show different numbers for one and the same website.

6 min read
A Practical Guide to why is data privacy importantA Practical Guide to why is data privacy important
privacy

A Practical Guide to Why Is Data Privacy Important

Penalties, legal exposure, reputational damage and operational disruption. Why is data privacy important in budget terms, and where to start fixing it.

6 min read
Explained clearly - Privacy-first data trackingExplained clearly - Privacy-first data tracking
guides

Explained Clearly - Privacy-First Data Tracking

Law, browser blocking and plain data quality now push the same way: privacy-first data tracking without cookies or profiles, and what it will never do.

6 min read