Insights, tutorials, and updates from the Flowsery team
Cookie rejection, ad blockers, and browser privacy features combine to hide 20-30% of your actual traffic from GA4. Learn about the sources of data loss and how to close the gap.
The forced migration from Universal Analytics to GA4 required rethinking analytics implementations entirely. Learn about the key differences, migration challenges, and why many organizations chose a different path.
A practical GDPR compliance checklist covering data mapping, legal basis documentation, privacy notices, data subject rights, security, vendor management, and international transfers.
Can you legally track website analytics without asking visitors for consent? This guide examines GDPR and ePrivacy requirements for cookieless, privacy-first analytics tools.
Everything you need to know about the GDPR: core principles, personal data definitions, legal bases, individual rights, enforcement penalties, and international data transfers.
Web analytics cookies are non-essential under European law and always require valid consent. Learn the five criteria for valid GDPR consent, common compliance failures, and the shift toward cookieless analytics.
A comprehensive guide to GDPR fines: how they are calculated, maximum penalties, data breach fines, the enforcement process, and how corporate group turnover is assessed.
A clear explanation of the six GDPR legal bases for processing personal data, from consent and contractual necessity to legitimate interest, with guidance on choosing the right one.
The five requirements for valid GDPR consent and common pitfalls that produce invalid consent, from pre-ticked boxes to buried privacy policies.