Insights, tutorials, and updates from the Flowsery team
Ad blockers can hide 50-60% of tech-savvy visitors from Google Analytics. Learn the scale of the problem, how it distorts your data, and approaches for more accurate tracking.
Adobe Analytics shares the same fundamental GDPR compliance challenges as Google Analytics. Learn why US-based analytics tools face identical data transfer concerns across Europe.
Go beyond basic page views and bounce rates with advanced marketing analytics. Learn about predictive modelling, customer segmentation, multi-touch attribution, and how to apply privacy-first principles.
AI chatbots, crawlers, scrapers, and agents interact with websites in fundamentally different ways. Learn how to identify, categorize, and make sense of AI-driven traffic in your analytics platform.
AI-powered code generation is changing experimentation by producing production-ready variants, eliminating the DOM manipulation problems and deferred engineering work of no-code A/B testing tools.
A major analytics platform breach exposed proprietary data across customer dashboards. Learn why data sovereignty matters, the compliance consequences of shared infrastructure, and a 90-day action plan.
Performance marketing centers on driving measurable outcomes. Learn how privacy-focused analytics provides the reporting and real-time data startups need to support performance marketing without enterprise-level complexity.
Google Lighthouse testing reveals how analytics scripts impact Core Web Vitals, page load times, and search rankings -- and why lighter alternatives improve SEO performance.
Learn how to use page-level analytics to understand which pages attract visitors, hold their attention, and serve as departure points -- then optimize accordingly.