While Google Analytics has received the most attention from European privacy regulators, Adobe Analytics faces the same fundamental GDPR compliance challenges. As a US-based service that collects personal data and transfers it to American servers, Adobe Analytics is subject to the same data transfer concerns that have led to enforcement actions across Europe.

The Shared Problem

The GDPR compliance issues are not unique to Google Analytics but apply to any analytics platform that transfers personal data to the United States. Adobe Analytics collects personal data through cookies and identifiers, processes that data on US-based infrastructure, and is operated by a company subject to US surveillance law.

Regulatory Attention

European data protection authorities have begun examining Adobe Analytics alongside other US-based analytics tools. The legal reasoning that led to rulings against Google Analytics applies equally to Adobe Analytics: the Schrems II decision affects all EU-US data transfers, not just those involving a specific company.

What This Means

Organizations using Adobe Analytics should not assume they are exempt from the enforcement trend targeting US-based analytics tools. The same risk assessment and compliance evaluation that applies to Google Analytics applies to Adobe Analytics and other US-based tracking solutions.