Insights, tutorials, and updates from the Flowsery team
A practical comparison of hosted and self-hosted analytics solutions, covering privacy, maintenance, cost, reliability, and when each option makes the most sense.
Why the distinction between selling and monetizing personal data is largely academic, and how analytics tools facilitate data collection for advertising profiles.
A detailed look at how Google Analytics collects data through JavaScript tracking, cookies, and identifiers, and why this creates GDPR compliance challenges for every website using it.
Hungary's data protection authority ruled against Google Analytics, joining Austria, France, Italy, and other EU countries in a systematic enforcement pattern against US-based analytics tools.
iOS 17's Link Tracking Protection strips tracking parameters from URLs in Messages, Mail, and Safari. Here's what's affected and how to adapt your marketing strategy.
GA4 was marketed as more privacy-friendly, but EU data protection authorities confirm the same GDPR issues persist. Learn what GA4 changed, what it did not, and why the data transfer problem is structural.
Google Analytics has faced repeated GDPR challenges across Europe. Understand the legal issues, compliance options, and privacy-first alternatives available.
Italian digital rights activists launched a grassroots campaign to report websites violating Italy's Google Analytics ruling, demonstrating how civil society can accelerate regulatory compliance.
Italy's data protection authority ruled Google Analytics violates the GDPR, giving Italian websites 90 days to comply. As one of the EU's largest digital markets, this decision carries significant weight.