Insights, tutorials, and updates from the Flowsery team
Multiple EU data protection authorities have definitively answered: Google Analytics is not GDPR compliant. Understand the core problems around data transfers, cookies, data minimization, and personal data.
How Google Analytics uses Client IDs, User IDs, Session IDs, and Google Signals to track visitors, and why all of these qualify as personal data under GDPR.
German data protection and procurement authorities raise increasing concerns about Google Analytics, joining the broader European enforcement pattern against US-based analytics tools.
Track every EU country that has declared Google Analytics unlawful under the GDPR, the common findings across all rulings, and what this means for European businesses still using the platform.
Understand the privacy implications of Google Analytics, from data transfers and user profiling to regulatory actions, and evaluate whether privacy-first alternatives better serve your needs.
European data protection authorities in Austria, France, Denmark, and the Netherlands have ruled Google Analytics violates GDPR. Learn what this means for website operators and what alternatives exist.
The Austrian DPA ruled Google Analytics violates GDPR, with 101 similar complaints pending across EU member states. Here's what website owners need to know.
Google Analytics' time on page metric has a critical flaw: it records zero seconds for the last page viewed. Learn why this produces unreliable data and what alternative measurement approaches exist.
The hidden costs of 'free' Google Analytics: compliance overhead, legal risk, consent management, performance impact, and the 20-25% data gap from cookie rejection.