Insights, tutorials, and updates from the Flowsery team
Focus on the e-commerce metrics that directly impact revenue: conversion rate, average order value, cart abandonment, and more. Learn how to track them without invasive user profiling.
Learn how to connect sales to marketing channels with revenue attribution, optimize marketing ROI, and identify high-value customer paths for your ecommerce store.
The EDPB task force confirmed that most common cookie banner dark patterns are illegal, establishing that rejecting cookies must be as easy as accepting them.
Most marketing emails contain invisible tracking pixels that reveal when you opened the email, your location, and your device. Here's how they work and how to block them.
How enterprise organizations can meet complex analytics requirements across multiple jurisdictions while maintaining privacy compliance and data ownership.
A curated list of the most impactful privacy tools for search, browsing, email, VPN, passwords, and messaging -- with a quick-start guide to get protected in under an hour.
Ethical data collection builds trust, attracts loyal customers, and creates competitive advantage. Learn the six fundamental principles and why privacy-first analytics is smart business strategy.
Discover how startups can grow meaningfully while avoiding surveillance-based marketing tactics like paid ads, retargeting pixels, and manipulative email sequences.
The European Commission proposes shifting cookie consent from individual website pop-ups to browser-level settings. Learn how this could eliminate cookie banners and what it means for analytics.