Apple's Safari browser includes a Privacy Report that shows users how many trackers have been blocked. Intelligent Tracking Prevention (ITP) actively blocks cross-site tracking cookies and limits tracking scripts.

What Safari's Privacy Report Shows

The Privacy Report displays the number of trackers prevented, which websites had trackers blocked, and the most common tracking companies. When visitors see zero tracker blocks on your site, it signals respect for privacy.

How Intelligent Tracking Prevention Works

ITP blocks third-party cookies from known tracking domains, limits first-party cookie lifespans to 7 days (or 24 hours for script-created cookies), prevents localStorage abuse, and strips link decoration used for cross-site tracking.

Common Trackers That Safari Blocks

Google Analytics and Tag Manager, Facebook pixels, advertising networks, retargeting pixels, and marketing automation tools.

How to Clean Up Your Website

Replace Invasive Analytics

Privacy-first analytics tools are not blocked by Safari's ITP because they do not engage in tracking behavior.

Minimize Third-Party Embeds

Use static share links instead of JavaScript social buttons, self-host videos, and implement privacy-respecting comment systems.

Remove Unnecessary Marketing Pixels

Audit all marketing pixels and remove any not actively driving business value.

Use Self-Hosted Fonts

Google Fonts makes a request to Google's servers on every page load. Self-host your web fonts instead.

The Business Case for a Clean Privacy Report

Better page performance, higher data accuracy, improved SEO, greater visitor trust, and simplified compliance. The goal is a website where Safari shows zero trackers blocked.