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Norway Rules Google Analytics Unlawful: EEA Enforcement Continues

Norway Rules Google Analytics Unlawful: EEA Enforcement Continues

Flowsery Team
Flowsery Team
1 min read

TL;DR — Quick Answer

1 min read

Norway joined the complete Nordic enforcement front against Google Analytics, demonstrating that GDPR enforcement extends across the entire EEA, not just EU member states.

Norway Rules Google Analytics Unlawful: EEA Enforcement Continues

Norway's data protection authority (Datatilsynet) has ruled that the use of Google Analytics violates the GDPR. While Norway is not an EU member state, it is part of the European Economic Area, meaning the GDPR applies in full.

The Decision

The Norwegian authority found that Google Analytics data transfers to the United States do not meet GDPR requirements, consistent with rulings by EU member state authorities. The decision followed the established pattern of enforcement triggered by noyb complaints.

Significance

Norway's ruling demonstrates that enforcement against US-based analytics tools extends beyond the EU proper to the entire EEA. It also signals that the Norwegian authority supports the emerging European position that cookie-based analytics involving US data transfers cannot be implemented compliantly under current conditions.

The Norwegian authority also issued broader guidance on web analytics, recommending approaches that minimize or eliminate the collection of personal data for website measurement purposes.

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