GDPR Compliant Web Analytics After Schrems II: What Website Owners Need to Know
GDPR Compliant Web Analytics After Schrems II: What Website Owners Need to Know
TL;DR β Quick Answer
1 min readMultiple EU data protection authorities have confirmed Google Analytics is non-compliant following Schrems II. Compliant alternatives include EU-owned infrastructure analytics, self-hosting, or providers in GDPR adequacy countries.
GDPR compliant web analytics is much harder to achieve when your tool relies on US data transfers, which is exactly what Schrems II put under the spotlight.
For website analytics this means: Google Analytics is non-compliant (confirmed by Austrian, French, and Italian DPAs). Any analytics on US-owned infrastructure is at risk. IP addresses are personal data under GDPR.
Compliant approaches include: Analytics providers processing EU data exclusively on EU-owned infrastructure, self-hosted analytics on EU servers, providers in GDPR adequacy countries (Canada, Japan), or proper server-side anonymization before data reaches any analytics system.
The EU-US Data Privacy Framework negotiations continue, but the underlying US surveillance laws remain unchanged. Build compliant infrastructure now rather than waiting for regulatory clarity.
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