Compare Hotjar alternatives that analyze sessions with AI

Use this guide to compare Hotjar alternatives for AI session analysis, privacy, heatmaps, surveys, CRO, and pricing now that Hotjar bills on Contentsquare.

Last verified: July 24, 2026

Short answer

Hotjar still covers heatmaps, recordings, funnels, and surveys, but it now bills and brands under Contentsquare. Look elsewhere when your team wants AI to group problems across sessions, cookie-free analytics, a free plan that fits smaller sites, or tighter control over cost and data.

Where Hotjar fits

Hotjar delivers heatmaps, session recordings, funnels, error monitoring, and surveys. Since the Contentsquare acquisition its pricing and branding redirect to Contentsquare, so evaluating Hotjar today means evaluating the Contentsquare plans, consent requirements, and platform scope that come with it.

Hotjar

Hotjar alternatives by job

These options solve different gaps in Hotjar, so the useful comparison is the work each tool removes rather than the length of its feature list.

#1

Flowsery

AI session analytics with privacy-first web analytics

Official site

Flowsery records sessions beside funnels, goals, sources, and revenue, then analyzes recordings to group rage clicks, dead clicks, errors, and drop-offs into ranked issues.

Best for

Small product and growth teams that want the analysis layer built into a focused web analytics product.

Pricing

A free plan is available; paid plans start at €9 per month.

Privacy

Cookie-free analytics by default, with no stored IP addresses or fingerprinting.

Verified facts

  • Session recording and analytics use the same lightweight Flowsery setup.

  • AI findings link to the relevant moment instead of leaving a queue of unreviewed recordings.

Watch for

  • Flowsery is hosted and web-focused, so it is not a self-hosted or native-mobile replay platform.

#2

Contentsquare

The platform that now owns Hotjar, with Sense AI replay summaries

Official site

Contentsquare acquired Hotjar and combines session replay, heatmaps, funnels, error and performance monitoring, surveys, journey analysis, and AI summaries that can analyze individual or grouped recordings.

Best for

Organizations that want a broader digital-experience program and can support a larger platform.

Pricing

A free plan lists 200,000 monthly sessions; the Growth plan is advertised from $49 per month, with Pro and Enterprise sold by sales.

Privacy

Hosted SaaS with masking, consent controls, and enterprise governance options.

Verified facts

  • Hotjar pricing now redirects to the Contentsquare pricing page after the acquisition.

  • The free plan includes replays, heatmaps, funnels, basic surveys, and error and performance monitoring; Growth adds 13-month data access and 3 projects.

Watch for

  • The platform is broader and more complex than Hotjar alone, and advanced capabilities move into paid or sales-led tiers.

#3

Microsoft Clarity

Free session recordings and heatmaps with Copilot summaries

Official site

Microsoft Clarity provides free session recordings, heatmaps, funnels, and Copilot-assisted summaries with no traffic limit.

Best for

Teams that want unlimited free recordings and heatmaps without a session cap or paid upgrade.

Pricing

Free forever with no traffic limit, according to Microsoft.

Privacy

Hosted SaaS with masking controls; cookies and consent still apply in regulated regions.

Verified facts

  • Clarity keeps recordings for 30 days of playback retention.

  • Copilot can summarize recordings and dashboards without a paid tier.

Watch for

  • It is website-first and lighter on product-engineering triage and data-hosting control than paid platforms.

#4

Mouseflow

CRO analytics with Mina AI and friction detection

Official site

Mouseflow connects session replay with heatmaps, funnels, form analytics, surveys, journey analysis, automatic friction signals, and Mina AI.

Best for

Marketing, UX, ecommerce, and CRO teams investigating conversion leaks and form friction.

Pricing

Free covers 500 monthly sessions; the Essential plan is advertised from $25 per month.

Privacy

Hosted SaaS with input exclusion, visual privacy controls, consent integrations, and IP exclusion by default.

Verified facts

  • Mina AI accepts natural-language questions and surfaces relevant sessions and friction patterns.

  • Every plan includes session replay, funnels, heatmaps, and basic friction detection.

Watch for

  • It is website and CRO oriented rather than an engineering bug-triage system.

#5

Lucky Orange

Session recordings, dynamic heatmaps, and Discovery AI

Official site

Lucky Orange bundles session recordings, dynamic heatmaps, conversion funnels, form and page analytics, surveys, live chat, and a Discovery AI add-on.

Best for

Small business and ecommerce teams that want behavior analytics with live chat in one self-serve product.

Pricing

A 7-day free trial with no free plan; the Build plan is advertised from $32 per month billed annually.

Privacy

Hosted SaaS with masking and capture controls; cookies and consent apply.

Verified facts

  • Every plan includes all core features, with storage, sites, and Discovery AI as add-ons.

  • Discovery AI surfaces sessions worth reviewing but is an optional paid add-on on every tier.

Watch for

  • There is no permanent free plan, and AI insights sit behind an add-on rather than the base price.

Questions before replacing Hotjar

Official sources

Product, pricing, and documentation pages checked for this comparison.

Flowsery

Contentsquare

Microsoft Clarity

Mouseflow

Lucky Orange

Try Flowsery before adding another replay script

Use one lightweight Flowsery setup for privacy-first analytics, session recording, and AI-ranked issues tied to funnels and goals.